Why Throw Money Away On A University Degree When An Internet Marketing Education Will Make You Rich?
Thems some fancy internet moves there, boy!
People often ask me, “WHERE did you learn this?” referring to making a living through online marketing.
For some reason, very few (if any) universities offer a major in this field. (As a side note, I’ve always found it strange that colleges don’t offer a major in direct selling either.) Specialty schools are popping up that teach this stuff, but WHY it still hasn’t been integrated into advanced degree programs is beyond me.
While there are THOUSANDS of books, websites, and video tutorials on the subject, the question remains: Where did you get your internet marketing education?
The fact is, there are three types of people who succeed at internet marketing:
- The people who do it ALL on their own
- The people who understand marketing and advertising and OUTSOURCE the technical labor
- The people who do SOME themselves and outsource some.
The major MISCONCEPTION propegating the web is that people seem to think that ANYONE who’s ever made any money through online marketing has done it all by themselves. They designed their own website, wrote their own content, promoted it on their own and wrote their own sales copy.
The TRUTH about the internet marketing gurus
In fact, the OPPOSITE is true! Aside from the huge amount of education necessary to launch a high quality product, very few people even have the knowledge to do it all, even if they wanted to!
True, this is how most people start. However, once you develop an understanding of the basics, you realize that you can outsource SEVERAL of the more time-consuming tasks.
Most of us enter this field with at least one talent we can bring to the table, whether its skill with writing, sales ability, a connection to a wholesaler, skill with web design, etc.
You have several decisions to make: will you invest time learning the ropes, or do you want to PAY people to do the heavy lifting for you?
Whatever you decide, its HIGHLY recommended that you test the waters before jumping in headfirst. Learn the nuances of the industry before shelling out thousands of dollars for a product or service of which you are unaware of the quality. Wait until you understand how the system works.
Not only will this prevent you from making a costly mistake, but it will allow you to improve your marketing strategy for when you DO decide to jump in with both feet.
Do as I say, not as I do
Your long term goal should be to be the BOSS: You tell people what to do, they do it, and you make money.
While you COULD design a web page and you COULD write content and you COULD do all those other minor tasks, your time is better spent SHOWING your employees how to adhere to your business model.
Once properly trained, your business will run as automatically as possible, freeing you up to pursue your next venture.