So, you started a business.

You even picked a product or service to sell and advertised it on the site.

All you need now is TRAFFIC.

One very effective way is to use Twitter to get traffic. If you use it correctly, Twitter can be used as an excellent lead generation [...]]]>

Congratulations, you built a website!

So, you started a business.

You even picked a product or service to sell and advertised it on the site.

All you need now is TRAFFIC.

One very effective way is to use Twitter to get traffic. If you use it correctly, Twitter can be used as an excellent lead generation and list building tool.

Get ready, because I’m about to tell you the secret to getting traffic with Twitter: All you have to do is tweet more about your niche or industry.

For instance, if your niche was a site on internet marketing systems, you WOULD release tweets with your niche topics in them! Its that simple.

Because of its immediate nature, Twitter is often used (mistakenly) as a glorified status update mechanism.

How not to use Twitter

Face it, tweeting about the type of toast you had for breakfast today isn’t going to cause anyone a desire to check out your website.

For those of you who have a site dedicated to eating toast, ignore this. But for the REST OF YOU, keyword targeted tweets will work much better.

Ideally, you will have chosen a niche or industry in which you are active on a daily basis. By simply tweeting about what YOU are doing in your niche, you will get more followers and visitors to your site.

Oh, I might have forgotten to mention to include a link to your site in your tweets!

It goes without saying, but I forget sometimes that I was new to online marketing once.

“Me me me” vs “niche niche niche”

Anyway, back to the topic. I don’t mean to imply that you ONLY release tweets with links in them. If you do this, you might get the reputation of being a shameless self promoter as opposed to a respected authority.

Both strategies lead to more sales. And who knows, you might even get a referral! (Make sure you ask for it!)

What is better in the long run is anybody’s guess, but don’t feel like you can ONLY tweet about something if you’ve got a fresh link to post.

If you’re working on something in your niche, a set of articles or ebook for instance, I highly recommend that you tweet about it!

People in your niche want this information, so give it to them!

Simple Twitter Equation: Niche + tweets = sales originally appeared on VIP Internet Marketing on November 5, 2009.