There are two keys to creating interesting stuff:

On the surface, this may seem obvious. In fact, most great nuggets of wisdom appear “obvious” or as common sense when you think about them. These suggestions are no exception.

So, now you want to [...]]]>

Get the most bang for your buck

There are two keys to creating interesting stuff:

1. Write for your audience
2. Write with enthusiasm

On the surface, this may seem obvious. In fact, most great nuggets of wisdom appear “obvious” or as common sense when you think about them. These suggestions are no exception.

So, now you want to know how to write for your audience? First, you need to discover who your audience is.

If you’re selling a product or service on the internet, for example, your audience would be prospects who have an interest IN THE BENEFITS which your product or service can provide.

Get to the heart of the matter

To demonstrate, let’s say for example that your niche is do-it-yourself internet marketing. In this situation, your audience would be people who are interested IN THE BENEFITS of DIY internet marketing, such as financial mobility and a supplemental income.

Keep this information in mind when writing your content and your readers will feel more engaged, causing them to return to your site on a regular basis.

The second key is to write with enthusiasm. If you’re doing videos or podcasts, then record with enthusiasm.

Those who are in sales know that 80% of making a sale is a transfer of enthusiasm. That’s why you see such intensely designed sales letters these days; the writers are trying to convey an almost FRANTIC feeling of enthusiasm about the product.

Anyone who’s been in sales knows that in order to sell something, you need to be sold on it yourself first. You need to truly believe that your message is worth listening to.

Once you cross that threshold, selling, writing, or ANYTHING for that matter turns from a bothersome chore to an enjoyable hobby.

It’ll help you get chicks too

Another benefit of writing with enthusiasm is that it’ll fast track you to becoming an authority!

People will look at you and say, “Wow, he sure is excited about X. He must know a lot about it.”

Enthusiasm is attractive to everyone, not only buyers, and you can never have enough of it.

Fatten Up Your Content With These Juicy Writing Tips originally appeared on VIP Internet Marketing on November 10, 2009.

You know what I said? “Do it!”

I still cannot understand why today’s newbies still don’t understand this. People seem to have the impression that this is an exact science. Well, I have some news for you. IT ISN’T! [...]]]>

HOW does the chicken cross the road?

Someone asked me the other day, “What’s the secret to internet marketing?”

You know what I said? “Do it!”

I still cannot understand why today’s newbies still don’t understand this. People seem to have the impression that this is an exact science. Well, I have some news for you. IT ISN’T!

There is a tremendous amount of work that goes into making money online. This is NOT a get rich quick scheme, so get that out of your head.

A much better description of marketing your business on the web would be to call it a time-consuming hobby that might make you some money in the future.

Why do I say it MIGHT make you some money?

The reason for that is simple. Most people don’t stick with it long enough to see any returns.

They get excited about the potential, but when they realize the amount of work that goes into making money online, they give up.

For your sake, I hope you don’t fall into this trap. Sometimes, when starting a new venture, you simply have to trust that everything is going to be okay and act accordingly.

Have faith, and ye shall be rewarded

Using myself as an example, I firmly believe 100% that some time in the future, I will be earning a full time income from various websites. This is because I am committed to furthering my education. Internet marketing is on my mind 24/7. If you want to be successful, that’s how you need to be also.

Now, this isn’t something that you can force. You can’t just MAKE yourself care that much, you have to feel it naturally.

But how do you get to the point where you have a (healthy) obsession about making money online?

Well, if you’ve found this article, chances are you’re already there if not close. You probably even have so much information stored up in that head of yours that it takes something special for you to actually LEARN anything.

So the next step is to TAKE ACTION. I promise you, once you discover how gratifying taking action is when compared to research, you’ll see your earnings skyrocket.

And once you see the results in your bank account, that’ll be enough motivation to last you indefinitely.

A great way to get started is to pick a promotional method and stick to it for a specific amount of time.

Set a goal and go for it

Tell yourself you’re going to:

• write 100 articles,
• shoot 20 videos,
• record 50 podcasts
• design a 20 page info product.

Don’t you think that’s better than gorging yourself on the same old boring articles?

The Secret To Having An Online Business: A Two Word Definition originally appeared on VIP Internet Marketing on November 7, 2009.

Eat the chocolate

Here you are, an internet marketing newbie, trying to make money online. But you’re stuck!

With so many decisions to make about your new business, you’re too overwhelmed to make a decision.

Well, I wish I could say you’re in good company here, but the truth is you’re not. You’re still at [...]]]>

Eat the chocolate

Here you are, an internet marketing newbie, trying to make money online. But you’re stuck!

With so many decisions to make about your new business, you’re too overwhelmed to make a decision.

Well, I wish I could say you’re in good company here, but the truth is you’re not. You’re still at square one with all the other newbs who cry because they can’t decide how to work on their site.

Let me make it easy for you: PICK SOMETHING AND DO IT! That’s all there is to it, really.

In case you’re still having trouble, here are some basic steps to get you started:

1. Pick a niche
2. Design a site
3. Monetize with ads or products
4. Get traffic

That’s it.

Slowly slowly

It can seem complicated, but that’s just because you’re still in the beginning stages of your internet marketing education.

Once you “break the seal” of taking action, you’ll find that its easier for you to work on your venture than for you to NOT work on it!

The point is this: Nobody ever made any money in ANYTHING by reading articles, watching YouTube videos and playing on Facebook.

However, if you make this minor change in your mindset, you can use the above mentioned media to make some money.

Instead of consuming so much, why don’t you create something? It doesn’t need to be perfect. Heck, it doesn’t even need to be good! Just put something to buy on the page and get people in front of it.

Do that and you’ll get leads, make sales and get referrals.

Do that and you’ve won 99% of the battle.

You can format everything later

Your main focus should be flooding the web with YOUR VOICE. Use Twitter.

Imagine that you are a dying star exploding into a supernova. You’re constantly expanding, spreading little crumbs of matter across the universe that can all be traced BACK TO YOU!

Why are you still reading this?

Get out there and do something!

Go From Online Marketing Newbie To EARNER By Using This Strategy ALONE originally appeared on VIP Internet Marketing on November 7, 2009.

What’s that? You managed to launch a profitable business WITHOUT a web presence? What are you selling, buggy whips?

Regardless of your business’s standing in a given industry, you can still benefit from an increased presence on the net. Even if your business HAS a heavily promoted website, there are other ways for [...]]]>

What’s that? You managed to launch a profitable business WITHOUT a web presence? What are you selling, buggy whips?

Regardless of your business’s standing in a given industry, you can still benefit from an increased presence on the net. Even if your business HAS a heavily promoted website, there are other ways for you to design a specialized corporate internet marketing strategy to drive sales even higher.

Here are some ideas to consider:

• Create an ebook (informational product) with basic information about your industry. LOAD the ebook with links to your more information (your website and sales pages!) establish an “affiliate” program for potential salesmen on a performance-basis. you only pay if they sell your product!

• Start a blog, giving out the latest news and updates from your company or industry.  Create interest in aspects of your company OTHER than the product itself. If you have a great blog or ebook that satisfies a potential customer’s desire for education, where do you think he’s going to look for more when he’s done? That’s right, YOUR SITE. Once he does, see if you can slip in some sales copy about your product or service.

• Create a YouTube channel for your company. Add videos relevant to your company’s field or industry. Update viewers about new products, services or any ground-breaking research your company might be doing.

While every business is different, the rules remain the same for each: expand, make more than you spend, and you stay in the game. For an organization with a corporate structure, often times these decisions are not carried out by those on lower levels.

Mid to large size companies have the potential to systematically dominate their industry-specific keywords, and oftentimes they do. While this will get them quite a bit of traffic from Google, it does relatively nothing to encourage users to arrive to the site from other means.

For example, take the soft drink giant Pepsi. Because they are so large, they can afford to buy Super Bowl commercials, sponsor major sporting events, and hire high profile celebrities to promote their product.

More money doesn’t always equal better marketing

Probably not, and I’ll tell you why. To those who Pepsi is marketing TO (us), it offers nothing of value other than a 30 second distraction from our otherwise bland lives. The advertisement is forgotten as soon as the commercial ends.

What if, however, Pepsi were to run a YouTube contest where people compete to make the best 30 second Pepsi commercial?

It would generate a HUGE amount of buzz across all forms of media and be virtually free to promote (nothing more than a well placed press release). This flexibility in the creative process is the major advantage small business owners have over their corporate competitors.

How Your Corporation Can Dominate Your Industry Via Online Marketing originally appeared on VIP Internet Marketing on November 5, 2009.