If you have crappy leads, you might as well pick up the nearest phone book and start dialing randomly. The chances that any of these unqualified or poorly qualified leads will convert are LOW, which [...]]]>

The one time you should trust a salesman is…

Salesmen will tell you, “Its all about the leads,” and they’re right.

If you have crappy leads, you might as well pick up the nearest phone book and start dialing randomly. The chances that any of these unqualified or poorly qualified leads will convert are LOW, which is why those in business know its vital to get the freshest leads possible.

However, with the immediate want-it-now nature of the internet, you now have a new strategy for lead generation which is EXTREMELY cost effective.

Once you have your site up and running, the NEXT logical step is to generate some traffic. The difference between marketing online and marketing in person is this: in the online world, people come to you.

Where do I get more qualified prospects?

Ideally, new people will be coming to your site through search engines, back links, or any of a number of methods. All you need to do is convert them into sales.

So the question remains: If customers come to you instead of vice versa, why do you need a system to generate leads?

The answer is simple. Once you have a basic list of qualified prospects, you can market to THAT LIST of people as often as you like.

Instead of pushing a hard sell every time a visitor comes to your site, you can take a softer approach. Offer them a free education in exchange for their email address.

Thank you, come again

If they agree, they are in effect “PURCHASING” your product using their email address as currency.

Using this strategy enables you to reach out to qualified prospects as often as you like. This comes in handy should you choose to promote the launch of a new product, do some affiliate marketing for a JV partner, or gauge interest on a potential new venture.

Generating qualified leads is at the heart of an expanding business or corporation. By growing your list, you are growing your LONG TERM potential for expansion into your market of choice.

To Get Hot Internet Leads, Trust A Salesman originally appeared on VIP Internet Marketing on November 5, 2009.